Digital Marketing

Modules, Details & Fees

Google Certified Digital Marketing Course

Be a Google Certified Digital Marketer

Total Duration

2 Months

Total Modules

25 (highest in Industry)

Now Avail 50% Discount

Limited Period offers

Our Modules

Batches Options

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Regular Batches

Mon - Fri

Alternate Batches

3 Days a Week

Weekend Batches

Saturday + Sunday

Sundays Batches

Only Sundays

  • What Digital Marketing Exactly Is?
  • What is SEO (Search Engine Optimization)?
  • What is SERP (Search Engine Results Pages)?
  • What is SEM (Search Engine Marketing)?
  • What is SMO (Social Media Optimization)?
  • What is SMM (Social Media Marketing)?
  • What is Blogging & Purpose of Blogging?
  • What is Adsense & Affiliates?
  • What is Email Marketing?

  • What are Keywords & Key phrases
  • Why Keywords are Important in SEO
  • What is Keywords Research
  • Why Keyword Research in Important in SEO
  • What is Google Keyword Planner
  • How to Use Google Keyword Planner
  • Analysing Keyword Competition
  • Exact, Phrase & Broad Match in Keywords Research
  • inding Best Keywords for Our Website.

  • AHREFS - Website Analysis Tools
  • Backlinks Checker Tools
  • Moz Domain Authority
  • Moz Page Authority
  • Plagiarism Checker Tools
  • Automatic Sitemap Generator
  • Google URL Submitter
  • Google Site command
  • Google Cache command
  • Google Link command

  • What is Email Marketing?
  • How to Create Email ID's List?
  • How to Create HTML Emails?
  • Bulk Mailing Through Software's
  • Sending Emails in Inbox
  • Conversion Tracking
  • How to Save Your ID from Black Listing?

  • Understanding Content Marketing
  • Importance of content in Digital Marketing
  • Finding Topics For Content Marketing
  • Creating Fresh & Unique Content
  • Tutorials & Event Based Content Marketing
  • Content Spinning
  • Grammar Checker Tools
  • Duplicate Content Checker Tools
  • Importance of Images in Content
  • Content Syndication
  • SEO friendly Content Writing

  • Understanding Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • Tracking the performance of website in Google Webmaster Tools
  • Tracking clicks, Impressions, site Position & CTR's
  • Google Manual Penalties
  • Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www & Non www website versions
  • GEO Targeting through GWT
  • Link Analysis through GWT
  • Internal Link Analysis through GWT
Google Analytics Tool
  • Understanding Google Analytics Tool
  • Why Google Analytics Tool is Important
  • Starting with Google Analytics Tool
  • Setup an account with Google Analytics Tool
  • Adding site to GAT
  • Tracking visitors through GAT
  • Location, Browser, OS and
  • Device tracking through GAT
  • Real time & offline tracking through
  • GAT USE behaviour tracking through GAT
PBN Private Blogs Network
  • Understanding the concepts of PBN
  • Why & Why not to create a PBN
  • How to create a Private Blog Network
  • How to find Domains for a PBN
  • How to find hosting for a PBN
  • How to start building links with PBN
Google Business/Places Listing & GEO Targeting
  • What is Google Business?
  • How to get listed at Google Business Canter?
  • Google Business Verifications
  • Setting Up your Business Profile in Google Places.
  • Setting Up Profile Pictures
  • Cover Photos in Google Business.
  • Creating Reviews in Google Places
  • Google Business Listing Optimization
Search Engine Marketing (Google Adwords)
  • SEM Introductio
  • Understanding Google Adwords
  • Account Creation & Setup in Google Adwords
  • Campaign Management
  • Understanding Text, Display & Video Ads.
  • Sign-Up With Google Adwords
  • How to select Keywords for PPC Campaign
  • Creating ADs for your PPC Campaign
  • How to Manage bids in PPC Campaign
Blog Monetization
  • What is Blog Monetization?
  • Why to Monetize a Blog?
  • Blog Monetization with Google Adsense
  • Blog Monetization with Affiliates
ORM - Online Reputation Management
  • What is ORM?
  • How to Manage ORM?
  • Creating Positive Reviews.
  • Optimizing Review Pages.
Google Adwords Certifications
  • Google Adwords Exams Theoretical Preparation
  • Sign Up for Google Adwords Certifications
Revision
  • Relax & Revise what you have learned at Delhi Courses
  • Make Queries you have
  • Create Strategies for Your Future
Marketing

Social Media Optimization - Marketing

What is Social Media (Basics)? Why Social Media is Important for Online Promotion? Different kind of Social Media and Networking Sites.

Facebook

  • How to create a page on Facebook?
  • How to promote your business on Facebook?
  • How to Increase likes for your Facebook page?
  • How to Add Facebook Fan Page on Your Website?
  • Difference in Facebook profile, page & groups.
  • How to Join Groups & promote your business.

Twitter

  • What is Twitter?
  • Why Twitter is Important?
  • How to Create a Twitter Business Page
  • How Tweet Like Professionals?
  • How to Increase Twitter Followers?
  • How to Twitter Page for Organic Search?

Linkedin

  • What Linkedin is?
  • How to Create Profiles on Linkedin?
  • Difference between Individuals and Company Profiles.
  • Why to Promote at Linkedin?

YouTube

  • Why You Tube?
  • How to Create Videos?
  • Understanding Video Marketing
  • Link Building with You Tube
Blogging/ WordPress
  • What is Blogging?
  • Purpose of Blogging?
  • How to Blog?
  • What is WordPress?
  • Wordpress.org & Wordpress.com
  • How to Setup a Blog on WordPress?
  • WordPress Themes.
  • WordPress Plugins.
  • Setting Up Navigations and Menus.
Lead Generation
  • What is lead generation
  • Lead generation with SEO
  • Lead generation with Adwords
  • Lead generation with B2b and B2C
  • Lead generation with SMS Marketing
  • Lead generation with Email Marketing
Google Adsense
  • Understanding Google Adsense
  • How to apply for Google Adsense
  • How to easily get Approved with Adsense
  • Difference between Text and Display Ads
  • Placing Advertisements on you Blog or Website
  • Custom and URL channels
  • Optimizing Google Adsense Ads for best performance
  • Allow and Add categories
  • Performance Reports
Affiliates Marketing
  • Understanding Affiliates Marketing
  • Difference between Adsense and Affiliates
  • How Affiliates Marketing works
  • How to apply for Affiliates
  • Direct and In-Direct Affiliates Marketers
  • How to create coupons in Affiliates Marketing
  • How to Earn money with Affiliates Marketing
  • Applying as an affiliate at Amazon
  • Flipkart and other major Ecommerce websites
eCommerce Marketing
  • Understanding Ecommerce Marketing
  • Different Kind of Ecommerce Platforms
  • Major Ecommerce portals in India
  • Creating Ecommerce Websites
  • How to Promote your Ecommerce Website?
Landing Pages
  • Understanding Landing Pages
  • Why Landing Pages are important
  • Creating Landing Pages
  • Landing Page Templates
  • Landing Page Analysis
Freelancing
  • Understanding Freelancing
  • Freelancing Websites
  • Sign Up with Freelancing Sites
  • Getting Projects through freelance websites
Revision
  • Relax & Revise what you have learned at Delhi Courses
  • Make Queries you have
  • Create Strategies for Your Future

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